The start -up starting starting from Bezos EV can change like a “adapter”
Slate Auto -backed Jeff Bezos cultivated multiple EV versions of EV on the streets of California. It is a marketing tactic that raises the secret start-up strategy to sell a “adapter” vehicle-like people familiar with the company’s internal discussions.
This unconventional hand in the real world comes days before Slate was launched on April 24 at the Long Beach Airport, according to the invitation seen by Techcrunch.
A start -up company based in Michigan, founded in 2022, worked in a relative secrecy until Techcrunch published a report revealing Bezos’s financial participation, in addition to its plan to pricing EV by about $ 25,000 while encouraging buyers to allocate the car according to their desire. This basic model is referred to as the “Blank Slate” version, according to the brand application and another person familiar with the company’s plans. Slate also presented a brand for this phrase: “We have built it. You make it.”
David Trissi traveled from Autopian to Venice, California during the weekend, where Slate stopped a concept version of the truck made to look like a four -wheel drive vehicle with a fake company. Likewise, Reddit users posted pictures during the weekend last A copy of the truck is made to look like a hatchback similar to R3 from Rivian.
The Tiri car seen closely at the end of last week, just like a baked truck with doors made up by the Reddit user earlier this month in Long Beach, but with a solid cover over the bed that gives him more SUV shape. The car is covered in a cover for a fake company entitled “Rockabye Rides”, which includes the URL that leads to a website dependent on the Slate event later this week.
This makes three different silhouettes we have seen from the Slate truck so far – this ability to adapt is something that the company described in particular because it stopped more than $ 100 million in financing, according to Techcrunch.
The Slate Command focused greatly on the “Transformer” borrowing as it attracted investors to fill the financing round from the series B last year, according to a person familiar with the stadiums. The company designed the meetings on the idea carefully, according to another person who is familiar with how they went.
This included showing potential investors a general version of the truck, then leading them to another room while the team quickly allocated the car. Next, potential investors will be returned to the first room only to find the truck look completely different.
It seems that these efforts were convincing. Techcrunch reported that Mark Walter CEO of Guggenheim Partners (and the dominant owner of La Dodgers) apparently invested in the tour and joined the Slate Council.
A spokesman for the company did not respond to a request for comment.
These new images provide a completely clear vision of the outer surface of the Slate truck, and the potential level of customization. The interior is still a mystery, and there is no general knowledge of the car specifications.
The company launched a number of car journalists before Thursday, and Trissy wrote that it was “under strict NDA” in any of the details.
However, Trissi wrote that the Slate truck “does not resemble any new vehicle that I saw not only in my contract as a car journalist, but in my entire life.”