Disney is embedding generative AI into its operating model

For a company built on intellectual property, scale creates a familiar tension. Disney needs to produce and distribute content across many formats and audiences, while keeping tight control over rights, safety, and brand consistency. Generative AI promises speed and flexibility, but unmanaged use risks creating legal, creative, and operational drag. Disney’s agreement with OpenAI shows…

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How Levi Strauss is using AI for its DTC-first business model

In its pursuit of a direct-to-consumer (DTC) first business model, Levi Strauss is weaving AI and cloud platforms into its core operations. The nearly 175-year-old apparel company is leveraging Microsoft technologies to modernise its consumer experiences and improve internal productivity. Levi Strauss’ approach provides a case study for other enterprises in using a unified technology…

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