Understanding how AI and big data transform digital marketing

Artificial intelligence and big data are reshaping digital marketing by providing new insights into consumer behaviour. The technologies allow marketers to create more personalised and effective strategies. As the digital world evolves, businesses must adapt to stay competitive. Rainmaker is an AI marketing agency that uses artificial intelligence and big data to enhance digital marketing…

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    All the biggest news from AWS’ big tech show re:Invent 2025

    Amazon Web Services’ annual tech conference AWS re:Invent has wrapped up another day with a deluge of product news and keynotes — plus the obligatory customer success stories. The unsurprising theme is AI for the enterprise. This year it’s all about upgrades that give customers greater control to customize AI agents, including one that AWS…

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    A Big Game Pass Departure Highlights Its Main Flaw

    There are two major knocks against Game Pass these days. The first is the new $30 price point for access to day-one releases. The second is the fact that you’re basically just renting and don’t actually own any of the games you play. The surprise departure of S.T.A.L.K.E.R. 2: Heart of Chornobyl in November really…

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