Google provides user selection bills on Google Play in the United Kingdom
Google said today that she will start providing user selection bills in the UK, giving Google Play developers the ability to use other invoices instead of the Google system. The change begins on March 29, initially only for non -players.
If the developers choose to do this, they will not be able to replace Google Play completely. Instead, the third -party path will be presented as an option.
The developers who choose to use the alternative billing option gets a 4 % discount that they pay to Google (to calculate the fees that third parties may receive as well). Google usually gets a reduction of up to 30 % on the transactions within the application and paid downloads.
In a blog publication announcement of change, Google claimed that more than 90 % of the developers on its basic system are “satisfied” or “very satisfied” for the original bills of Google Play. However, he added, “We realize that some developers may want more options in how to process payments. This launch enables developers to provide an additional bills system alongside the Google Play bills system and users can choose the option to use it when going out.”
The background background is slightly lower than Google being a cute man.
The Google step is in fact a long -awaited response to the achievement of the Competition and Markets Authority (CMA) dating back to 2022.
At that time, the Competition Control Authority published a report based on a year -long study on the ecosystem of the mobile phone and indicated that both Google and Apple in the market can be subject to organizational auditing. Companies’ application stores-where they were the only billing providers on their platforms-were a special focus point when investigating Google and Apple competition for collapse.
That was only the beginning. In 2023, Google suggested that the user selection bills to settle the anti -monopoly probe settle. In response, CMA opened a consultation and invited developers to make notes on Google’s proposal.
CMA eventually closed an investigation against Google and Apple last year, noting that it had planned to use regulatory reforms, such as the competition law in the digital market, to regulate these companies in the mobile phone market.
Meanwhile, Google allows for third -party bills in other places in response to organizational pressure to open the application store for more competition.
The countries where Google already offers user selection bills include the United States, India, Australia, Indonesia, Japan, and the European Economic Zone (EEA), which all follow the same committees and fees as in the United Kingdom