Ads appeared on drivers’ screens. There may be more on the way
Last week, a Jeep Driver has turned into Reddit to do what people do better on the website – complain. Each time they hit the brakes on their pocket, they wrote, promoting an extended warranty plan that appeared in the central control unit. “Click the” Contact “button to speak to a specialist,” they say the advertisement encourages him, welcomes the user to use his Bluetooth connection to complete UPSELL and then.
Ads are annoying and sometimes treacherous; An advertisement that appears again and again within a person’s car. According to other online posts in Reddit and Jeep forums, the problem returns to several years, which affects several models of pocket cars.
Stelantis, who owns Jeep, says the repeated nature of the promotion was a defect. “This is an isolated accident that affects less than ten vehicles at this time limited to the United States,” said Dan Reed, spokesman for the auto manufacturer. He admitted, though, that Stelantis displays other promotions in vehicles as well. For example, Dodge owners get an information and entertainment batch after 60 days of purchase who offer the Dodge Complete Performance package, a comprehensive guarantee offer. Stelantis says, on average, clients receive about two messages inside the car annually, and contains safety, maintenance or marketing information.
Should ads must appear inside cars at all? Safety experts have serious questions about this practice. But as car manufacturers continue to explore how to earn more money from their growing digital wheels and connected to the Internet, UPSELL’s temptation on the central control unit may be very good.
Upsell data
The new cars come today about 1000 to 3000 semiconductor chips that help control everything and coordinate them from transporting windows and controlling mirrors to spreading air bags, enabling collision avoiding systems, linking phones with central keyboards and shows, and coordinating mobility. Add mobile phones to the Internet and programs, and you will get a continuous “conversation” of data between individual cars and manufacturers who build them.
Mark Wickfield says that the future manufacturers’ vision has been largely consistent in the past few years. “In an ideal world, they completely mixed the mobile phone, services and various applications in a firm, coherent ecosystem that travels from work to the home,” he says. It is the perfect advertising platform, for height, and for distinct conversation pressure. As with the Jeep Warranty offer, many services can appear through a remote batch.
Selling a car is a narrow margin. Selling features that support programs, less. Alixpartners’ research estimates that the connected vehicle services market will be more than $ 473 million worldwide this year, which represents 11 percent of car revenue flows. By 2032, its value may amount to $ 1.68 billion – more than a quarter of manufacturers’ revenues.
Some of these programs related to programs have already succeeded in auto manufacturers. General Motors achieved about two billion dollars of revenue last year from ONSTAR, the subscription security and entertainment department, and executives committed to predicting first in 2021 that the auto company will eventually achieve more than $ 20 billion in software revenues. Customers have shown that they are ready to cancel a few dollars to get temperatures, cool drivers’ cars before entering, or operate garage lamps when they return home.